The trend of green
The trend of green, “natural” beauty products is increasing year by year worldwide. Consumers are awareness on the matter is growing simultaneously.
Major key players in the marketplace are thus trying to adapt their businesses in order to meet consumers’ needs and turn this moment of change into a long-lasting source of brand equity for their companies.
To do so, beauty companies have to understand how to exploit this positive trend involving eco-friendly products in order to stand aside all other players.
Nuxe, has launched a new strategy of international expansion to counter the economic slowdown in Europe.
The company currently achieves 65% of its sales in France. It has been expanding but wants to speed up the process.
Their brand identity reputation will be modified by new values.