So today I’m going to talk about a splendid and unusual beauty youtuber that I truly appreciate. She might even be my favorite. To be honest, I’m not a fan of makeup tutorials. Except for Gaelle Garcia Diaz’s called Gaellegd on social networks.
Who is Gaelle Garcia Diaz ?
Gaelle is a young Belgian woman of 29 years old. She started studying communications and statistics before starting her professional career in a multimedia company while combining a modeling career (she mostly did Playboy magazine’s covers). She decided to change her path, becoming a commentator and a professional poker player. Finally, she changed again coming in France and started a TV reality-show (“The House of Bluff” and the series “Hollywood Girls”). Gaelle is a young dynamic woman, unscrupulous say to her followers “I get bored! “.
Gaelle and social networks
Today, she is at the head of a 771K subscribers empire (on Instagram). Indeed, Gaelle created her own youtube channel where she presents beauty tutorials. But with one purpose: to stand out, and it is successful: “I did not want to do something bad, something boring”. Her brand image identity is mostly made of her ambition.
In all her videos, our youtuber uses a completely offbeat feminist and very familiar icon that is her brand identity today: “Ladies, for pity stop feeling bad by reading comments from friends or big dicks, because remember, if you have a vagina, well you dominate the entire planet. ”
She totally desecrates the world of beauty. She is playing the best embarrassing friend rather than the older sister giving comforting advices. If we take a look at the main lines of her videos, we could believe in a bad parody of this beauty environment. Although she swears like a carter and with her extravagant look, Gaelle does not lack of charm and has established herself as a true advisor and specialist in beauty. And between us, these beauty tips are not bad at all!
The main topic of her videos are still classic: illumination of a tired complexion, care for dry hair … but thanks to her ironic humor with her raw language, she gets a privileged place in the women youtube-game. She even nicknamed her subscribers “Martine”, and guess what, it rhymes with …
The coarse tutorials
“HOW TO HAVE A BIG SLUT ASS”, “SPECIAL MAKE-UP SHRINK!”… All her tutorials are written in capital letters to announce the color and especially to sting the curiosity of the net surfers. Rather than the classics “high for the fall”, “first date with her crush”, Gaelle prefers to offer tips for having Kim K’s ass.
The numbers speaks for themselves. In only one year of existence, her youtube channel already has 1 million subscribers (figures given on January 10, 2018).
The last buzz she did was to shave her head like Britney Spears did in 2007: “I had been thinking about it for months. I hesitated for a long time, of course, but I have always dislike my hair. My brother’s wife, unfortunately, has cancer. So inevitably, when she had to shave after the chemo, I wanted to show my support and prove to her that beauty and femininity are not in the hair. ”
Despite its totally crazy and derisory side, budding youtubeur remains a real business. She even launched her own e-shop with lots of flocked products from a “Martine”.